Insight
It’s estimated that we see millions of images per day. Good ones, bad ones, out of focus ones. Well-lit, dimly lit. Even the best are merely scrolled by without a second glance. You can have the best picture taken in the world with the best camera in the world and not get half of a second of attention from your average scroller. So we’re flipping the script and giving up. 

Concept
As a camera brand, we’re intentionally leaving our ads void of any photos or imagery. Instead, we’re creating prompts for you to finish our ads for us with moments of your own. Prepare to create rather than consume. 

***a work-in-progress***

Shoot This Ad

Working Headlines

Misty pier.
Morning yoga.
One guy out of sync.

Bassinet.
No flash.
First one.

Belgian waffle lifted up to the sky.
Chocolate covered.
Two big bites taken.

Lovebirds waist deep in water.
She looks up at him.
Awww.

Post-polar plunge.
Bathrobes & beanies.
Death stare.

Playing acoustic guitar.
Eyes closed.
Singing little face off.

Playing electric guitar.
Light streaks, motion blur.
Locked in, heart out.