Insight
It’s estimated that we see millions of images per day. Good ones, bad ones, out of focus ones. Well-lit, dimly lit. Even the best are merely scrolled by without a second glance. You can have the best picture taken in the world with the best camera in the world and not get half of a second of attention from your average scroller. So we’re flipping the script and giving up. 

Concept
As a camera brand, we’re intentionally leaving our ads void of any photos or imagery. Instead, we’re creating prompts for you to finish our ads for us with moments of your own. Prepare to create rather than consume. 

***a work-in-progress***

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